{"id":157,"date":"2023-03-13T18:05:15","date_gmt":"2023-03-13T18:05:15","guid":{"rendered":"http:\/\/yaelvanmarle.nl\/?p=157"},"modified":"2023-06-23T08:17:12","modified_gmt":"2023-06-23T08:17:12","slug":"smaak-van-amsterdam","status":"publish","type":"post","link":"http:\/\/yaelvanmarle.nl\/?p=157","title":{"rendered":"Smaak van Amsterdam"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"157\" class=\"elementor elementor-157\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8979c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"b8979c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3344e6\" data-id=\"f3344e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f37342 elementor-widget elementor-widget-spacer\" data-id=\"5f37342\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.0 - 29-03-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce0307c elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"ce0307c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cfdb13f\" data-id=\"cfdb13f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b147e27 elementor-widget elementor-widget-image\" data-id=\"b147e27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.0 - 29-03-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/yaelvanmarle.nl\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"176\" height=\"116\" src=\"http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/04\/logo-1.svg\" class=\"elementor-animation-grow attachment-thumbnail size-thumbnail wp-image-2074\" alt=\"\" loading=\"lazy\" style=\"width:100%;height:65.91%;max-width:176px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-30da506\" data-id=\"30da506\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6e457e elementor-align-left elementor-widget elementor-widget-button\" data-id=\"a6e457e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/yaelvanmarle.nl\/?p=139\" class=\"elementor-button-link elementor-button elementor-size-xs\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">vorig project<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4888c2f\" data-id=\"4888c2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b08ccc elementor-align-right elementor-widget elementor-widget-button\" data-id=\"4b08ccc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/yaelvanmarle.nl\/?p=1280\" class=\"elementor-button-link elementor-button elementor-size-xs\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">volgend project<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40a4345 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"40a4345\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d15d64c\" data-id=\"d15d64c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-894575a elementor-widget elementor-widget-text-editor\" data-id=\"894575a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.0 - 29-03-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: #000000; font-family: Montserrat; font-size: 34.6667px; font-weight: bold; caret-color: #000000;\">De smaak van Amsterdam<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-37e1d54\" data-id=\"37e1d54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-69f6871\" data-id=\"69f6871\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29768b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"29768b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3a3e3b0\" data-id=\"3a3e3b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41986dd elementor-widget elementor-widget-image\" data-id=\"41986dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-instamockup.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"I Amsterdam instagram\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI3LCJ1cmwiOiJodHRwOlwvXC95YWVsdmFubWFybGUubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzAzXC9BTVMtaW5zdGFtb2NrdXAucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"253\" height=\"479\" src=\"http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-instamockup.png\" class=\"attachment-large size-large wp-image-227\" alt=\"\" loading=\"lazy\" srcset=\"http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-instamockup.png 253w, http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-instamockup-158x300.png 158w\" sizes=\"(max-width: 253px) 100vw, 253px\" style=\"width:100%;height:189.33%;max-width:253px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-54c7368\" data-id=\"54c7368\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cfe89b elementor-widget elementor-widget-text-editor\" data-id=\"0cfe89b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: bold; color: #000000;\">Ontwerp<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9acd10d elementor-widget elementor-widget-text-editor\" data-id=\"9acd10d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><b style=\"background-color: rgba(0, 0, 0, 0);\">Voor dit project heb een nieuwe ijssmaak\u00a0<\/b><b style=\"background-color: rgba(0, 0, 0, 0);\">ontworpen en hiervoor een aansprekende campagne uiting gemaakt.\u00a0<\/b><\/p><p class=\"p1\" style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span class=\"s1\" style=\"font-kerning: none;\"><b>\u00a0<\/b><\/span><\/p><p class=\"p1\" style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span class=\"s1\" style=\"font-kerning: none;\">I Amsterdam is een organisatie die als doel heeft het promoten van de stad Amsterdam. Ze richten zich hierbij op zowel de bewoners als de bezoekers van de stad. De organisatie biedt onder andere informatie over de stad, tickets voor diverse activiteiten, en merchandise.<\/span><\/p><p class=\"p1\" style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span class=\"s1\" style=\"font-kerning: none;\">\u00a0<\/span><\/p><p class=\"p1\" style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span class=\"s1\" style=\"font-kerning: none;\">I Amsterdam wil een iconisch ijsje dat staat voor de stad Amsterdam en deze smaak introduceren bij de doelgroep.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d72a3b7\" data-id=\"d72a3b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d5b374 elementor-widget elementor-widget-text-editor\" data-id=\"5d5b374\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #f5f5f5;\">pp<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a26e8ef elementor-widget elementor-widget-text-editor\" data-id=\"a26e8ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span style=\"background-color: rgba(0, 0, 0, 0);\">Voor de nieuwe ijssmaak en de bijbehorende campagne ben ik uitgegaan van de \u2018eenheid in verscheidenheid\u2019 in Amsterdam. Amsterdammers zijn er in alle vormen en maten en kunnen enorm van elkaar verschillen. De inwoners hebben diverse achtergronden, verschillende genders, verschillende inkomens, verschillende normen en waarden enz. Maar \u00e9\u00e9n ding hebben ze met elkaar gemeen: het zijn allemaal Amsterdammers en ze voelen zich daarom sterk met elkaar verbonden.\u00a0<\/span><\/p><p style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span style=\"background-color: rgba(0, 0, 0, 0);\">\u00a0<\/span><\/p><p style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span style=\"font-kerning: none;\">Voor dit project heb gebruik gemaakt van Illustrator en Photoshop.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d90c1ba elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"d90c1ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce8b142\" data-id=\"ce8b142\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a8bf25 elementor-widget elementor-widget-spacer\" data-id=\"3a8bf25\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a41da2 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"4a41da2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d12a6ca\" data-id=\"d12a6ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29aa367 elementor-widget elementor-widget-text-editor\" data-id=\"29aa367\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-weight: bold; font-size: var(--global--font-size-base); font-family: var(--global--font-secondary);\">Concept<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b336d10 elementor-widget elementor-widget-text-editor\" data-id=\"b336d10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span style=\"background-color: rgba(0, 0, 0, 0);\">De nieuwe ijssmaak is gebaseerd op de bekende toverbol: het snoepje dat steeds van kleur verandert tijdens het eten. Dit nieuwe ijsje verandert echter niet alleen van kleur, maar ook van smaak. De focus ligt hierbij op de smaaksensatie. Het ijsje is (Amsterdams) rood van buiten, maar bestaat van binnen uit meerdere kleuren en smaken die heel goed bij elkaar passen en in de mond samensmelten tot \u00e9\u00e9n bijzondere smaak, zoals ook de verschillende inwoners van Amsterdam samen \u00e9\u00e9n geheel vormen. De smaken staan niet vermeld op de verpakking, wat tot een verrassende en betoverende smaakervaring kan leiden.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1935c50\" data-id=\"1935c50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0478f8 elementor-widget elementor-widget-text-editor\" data-id=\"f0478f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #f5f5f5;\">pp<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec0668 elementor-widget elementor-widget-image\" data-id=\"4ec0668\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-toverbol-origineel.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"I Amsterdam toverbol\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI4LCJ1cmwiOiJodHRwOlwvXC95YWVsdmFubWFybGUubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzAzXC9BTVMtdG92ZXJib2wtb3JpZ2luZWVsLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"380\" height=\"423\" src=\"http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-toverbol-origineel.jpg\" class=\"attachment-large size-large wp-image-228\" alt=\"\" loading=\"lazy\" srcset=\"http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-toverbol-origineel.jpg 380w, http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-toverbol-origineel-270x300.jpg 270w\" sizes=\"(max-width: 380px) 100vw, 380px\" style=\"width:100%;height:111.32%;max-width:380px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8c8a628\" data-id=\"8c8a628\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f64b797 elementor-widget elementor-widget-text-editor\" data-id=\"f64b797\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #f5f5f5;\">pp<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4194457 elementor-widget elementor-widget-image\" data-id=\"4194457\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-ijsje.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"I Amsterdam ijsje\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjI5LCJ1cmwiOiJodHRwOlwvXC95YWVsdmFubWFybGUubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzAzXC9BTVMtaWpzamUucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"627\" height=\"817\" src=\"http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-ijsje.png\" class=\"attachment-large size-large wp-image-229\" alt=\"\" loading=\"lazy\" srcset=\"http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-ijsje.png 627w, http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-ijsje-230x300.png 230w\" sizes=\"(max-width: 627px) 100vw, 627px\" style=\"width:100%;height:130.3%;max-width:627px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45d19ed elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"45d19ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-369c5a1\" data-id=\"369c5a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c473996 elementor-widget elementor-widget-spacer\" data-id=\"c473996\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ef87eb elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8ef87eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5501034\" data-id=\"5501034\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0a8167 elementor-widget elementor-widget-text-editor\" data-id=\"f0a8167\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-weight: bold; font-size: var(--global--font-size-base); font-family: var(--global--font-secondary);\">Uitwerking<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a34fad elementor-widget elementor-widget-text-editor\" data-id=\"9a34fad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span style=\"background-color: rgba(0, 0, 0, 0);\">De campagne heeft als doel het nieuwe iconische ijsje dat staat voor Amsterdam onder de aandacht te brengen bij zowel de inwoners als de bezoekers van de stad.\u00a0<\/span><\/p>\n<p style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span style=\"font-kerning: none;\">\u00a0<\/span><\/p>\n<p style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span style=\"font-kerning: none;\">Om zoveel mogelijk mensen te bereiken heb ik gekozen voor een online campagne via Instagram. Een groot voordeel van Instagram is dat het platform wereldwijd wordt gebruikt. Met een campagne via Instagram kunnen daardoor veel bezoekers uit binnen- en buitenland worden bereikt.\u00a0<\/span><\/p>\n<p style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span style=\"font-kerning: none;\">\u00a0<\/span><\/p>\n<p style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span style=\"font-kerning: none;\">Om de boodschap \u2018eenheid in verscheidenheid\u2019 ook in vorm over te brengen, zullen er tijdens de campagne series losse posts worden ge\u00fcpload, die samen uiteindelijk weer \u00e9\u00e9n geheel vormen.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-15a67b9\" data-id=\"15a67b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2ab690 elementor-widget elementor-widget-text-editor\" data-id=\"f2ab690\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #f5f5f5;\">pp<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa31fcc elementor-widget elementor-widget-image\" data-id=\"fa31fcc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-instagroep-mensen.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"I Amsterdam instagram grid\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjMxLCJ1cmwiOiJodHRwOlwvXC95YWVsdmFubWFybGUubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzAzXC9BTVMtaW5zdGFncm9lcC1tZW5zZW4ucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"529\" height=\"354\" src=\"http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-instagroep-mensen.png\" class=\"attachment-large size-large wp-image-231\" alt=\"\" loading=\"lazy\" srcset=\"http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-instagroep-mensen.png 529w, http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-instagroep-mensen-300x201.png 300w\" sizes=\"(max-width: 529px) 100vw, 529px\" style=\"width:100%;height:66.92%;max-width:529px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ac19b elementor-widget elementor-widget-text-editor\" data-id=\"86ac19b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\" style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span class=\"s1\" style=\"font-kerning: none;\">&nbsp;<\/span><\/p>\n<p class=\"p1\" style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><strong><span style=\"background-color: rgba(0, 0, 0, 0);\">Teaser&nbsp;<\/span><\/strong><\/p>\n<p class=\"p1\" style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span class=\"s1\" style=\"font-kerning: none;\">De eerste serie posts zal bestaan uit 6 posts (1 post per dag) die elke dag iets meer van deze campagne-boodschap zullen onthullen. Op de losse posts staan verschillende inwoners van Amsterdam afgebeeld en (delen van) losse letters in verschillende kleuren. Samen, in een grid van 3\u00d72 posts, wordt de boodschap van deze inwoners duidelijk: \u2018we are Amsterdam\u201d.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5611a62\" data-id=\"5611a62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a8cdc0 elementor-widget elementor-widget-text-editor\" data-id=\"0a8cdc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: rgb(245, 245, 245);\">pp<\/span><br><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e64dd elementor-widget elementor-widget-image\" data-id=\"86e64dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-instagroep-ijsje.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"I Amsterdam instagram grid\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjMyLCJ1cmwiOiJodHRwOlwvXC95YWVsdmFubWFybGUubmxcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzAzXC9BTVMtaW5zdGFncm9lcC1panNqZS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"254\" height=\"235\" src=\"http:\/\/yaelvanmarle.nl\/wp-content\/uploads\/2023\/03\/AMS-instagroep-ijsje.png\" class=\"attachment-medium_large size-medium_large wp-image-232\" alt=\"\" loading=\"lazy\" style=\"width:100%;height:92.52%;max-width:254px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45cf78b elementor-widget elementor-widget-text-editor\" data-id=\"45cf78b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\" style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span style=\"background-color: rgba(0, 0, 0, 0);\">\u00a0<\/span><\/p><p class=\"p1\" style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><strong><span class=\"s1\" style=\"font-kerning: none;\">Introductie product<\/span><\/strong><\/p><p class=\"p1\" style=\"margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-stretch: normal; font-size: 16.7px; line-height: normal; font-family: 'Helvetica Neue'; color: #000000; background-color: rgba(0, 0, 0, 0); word-spacing: 0px;\"><span class=\"s1\" style=\"font-kerning: none;\">De tweede serie posts zal bestaan uit 4 posts (1 post per dag). De posts laten elk een deel van het iconische ijsje zien dat uit dezelfde kleuren bestaat als de kleuren van de letters in de voorgaande serie posts. Zo wordt niet alleen het nieuwe ijsje ge\u00efntroduceerd, maar wordt ook meteen de link met de diepere boodschap achter het ijsje gelegd.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bc9f18 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"4bc9f18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1940d3\" data-id=\"b1940d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98789cc elementor-widget elementor-widget-spacer\" data-id=\"98789cc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f5992e elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"5f5992e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-af5bbed\" data-id=\"af5bbed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-935e4ed elementor-align-left elementor-widget elementor-widget-button\" data-id=\"935e4ed\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/yaelvanmarle.nl\/?p=139\" class=\"elementor-button-link elementor-button elementor-size-xs\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">vorig project<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a309e2a\" data-id=\"a309e2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1be45e2\" data-id=\"1be45e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6124d0 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"c6124d0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/yaelvanmarle.nl\/?p=1280\" class=\"elementor-button-link elementor-button elementor-size-xs\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">volgend project<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-505d86b elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"505d86b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f0357e\" data-id=\"3f0357e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fce744 elementor-widget elementor-widget-spacer\" data-id=\"4fce744\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I Amsterdam is een organisatie die als doel heeft het promoten van de stad Amsterdam. Voor dit project heb een nieuwe ijssmaak ontworpen die staat voor de stad Amsterdam en hiervoor een aansprekende campagne uiting gemaakt. <a class=\"read-more-link\" href=\"http:\/\/yaelvanmarle.nl\/?p=157\">Lees meer >><\/a><\/p>\n","protected":false},"author":1,"featured_media":231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/yaelvanmarle.nl\/index.php?rest_route=\/wp\/v2\/posts\/157"}],"collection":[{"href":"http:\/\/yaelvanmarle.nl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/yaelvanmarle.nl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/yaelvanmarle.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/yaelvanmarle.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=157"}],"version-history":[{"count":3,"href":"http:\/\/yaelvanmarle.nl\/index.php?rest_route=\/wp\/v2\/posts\/157\/revisions"}],"predecessor-version":[{"id":2486,"href":"http:\/\/yaelvanmarle.nl\/index.php?rest_route=\/wp\/v2\/posts\/157\/revisions\/2486"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/yaelvanmarle.nl\/index.php?rest_route=\/wp\/v2\/media\/231"}],"wp:attachment":[{"href":"http:\/\/yaelvanmarle.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/yaelvanmarle.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=157"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/yaelvanmarle.nl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}